Careers with learndirect Youtube Content Growth Manager - Remote
Youtube Content Growth Manager - Remote
Through education, people can transform their lives and reach career goals. learndirect has been empowering individuals to reach the height of their potential for many years, with a forward-thinking digital approach.
As the UK’s leading online learning provider, we have helped millions of learners gain qualifications that have led to exciting careers. Our work is to empower, inspire, and transform lives through flexible education made accessible to all.
From Access to Higher Education Diplomas and GCSEs to animal courses and accredited dental nursing qualifications, we offer education to individuals from all backgrounds and at any stage of their life and career.
Through partnerships with industry-leading providers in multiple sectors, learndirect has helped more than 4.5 million learners get the qualifications they need. With rapid expansion well underway, you could become a part of the online solution to educational needs.
Job Purpose:
The ideal candidate will be an expert in growing communities on YouTube, driving video views and engagement. As well as all aspects of YouTube data, analytics, SEO, metadata, thumbnail strategy/design, and content creation using existing assets and original content.
Key Responsibilities and Accountabilities:
- Collaborate closely with the content, marketing, and social media teams to develop and drive the overall marketing strategy and projects.
- Develop, produce, edit and execute a comprehensive YouTube content strategy aligned with overall marketing goals and driving greater viewership, ensuring it aligns with the company’s brand and overall content strategy.
- Research and identify trending topics, stories, and formats to produce relevant and timely content for our target audience.
- Actively engage with the online community by responding to comments, collaborating with other YouTubers, and participating in relevant social media discussions.
- Filming bite-sized, audience-appropriate videos at calculated intervals.
- Utilise YouTube analytics tools to assess video performance, audience demographics, and viewer behaviour.
- Generate actionable insights and recommendations to optimize content for better engagement and reach.
- Comprehensive understanding of analytics, metadata, SEO, reporting dashboards etc:
- Keyword expertise to enhance video discoverability and ranking on YouTube.
- Implement SEO best practices to improve video visibility in search results and related content recommendations.
- Foster audience interaction and community growth by analysing data and creating suitable strategies to drive future engagement with the channel.
- Implement strategies to increase video views, subscriber count, likes, shares, and overall engagement metrics.
- Conceptualised and implemented effective thumbnail design strategies to increase click-through rates (CTRs) and video visibility.
- Stay updated on industry trends and design best practices to keep thumbnails visually appealing and engaging.
What we are looking for in you:
- Proven experience in video content creation and editing.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
- Strong understanding of video marketing strategies and audience engagement.
- Excellent communication and collaboration skills.
- A portfolio showcasing your video content work is required.
- Natural problem solver with a methodical approach to tasks
- Camera friendly
- Working collaboratively to achieve goals.
- Be confident & prepared to challenge.
- Flexibility and adaptability
Why work with Us?
- Complete a funded course of your choice after your probation period
- Excellent holiday allowance plus bank holidays – to include one extra day’s holiday for your birthday / appreciation day
- £50 Amazon thank you Voucher for your birthday
- Company pension scheme
- Refer a friend scheme
- Inclusive culture and positive working environment
- Staff social events
We are an equal opportunity employer, always looking for the right talent based on merit for every position. learndirect believes passionately in including all employees equally in the learndirect culture and mission. We actively encourage diversity of thought and champion our talented individuals.
Proposition: Empowering people to reach their potential
Our Mission: Removing barriers (time, tech, cost) to enable a ‘learning lifestyle’.
Our Vision: To create the modern approach to learning
Our Values: Working with PACE we strive to be:
Passionate “We show pride, enthusiasm, and dedication in everything that we do, for our learners, our customers, ourselves, and each other”.
Agile “We positively embrace and respond quickly to change through a flexible, proactive workforce that seizes opportunities”.
Courageous “We challenge the norm, creating continuous business improvement and opportunities through entrepreneurial thinking balanced with a sound commercial approach”.
Empowering “We trust and inspire people to do their best and believe in themselves. We are open to a diversity of ideas, approaches, and points of view”.
