Social Media and Branding

Social Media and Branding

Build a Brand and Social Media Presence

Are you looking to become self-employed or have plans to start your own online PT business? We understand how daunting social media and marketing can be, especially in a world full of influencers who appear to have 'completed it'.  But what if you could learn from people who have actually done it, the social media experts and fitness influencers who have built an organic online presence, and social following that reaches millions?

Throughout this course, you will learn to identify and define your most important USP (unique selling point), the type of audience you want to target and the client you want to attract, then how you can leverage specific social media channels to engage them in the right way and at the right time.

Course Overview

The most successful businesses on social media all have one thing in common; a loyal community of customers who champion their brand. This is because social proof marketing remains one of the most cost-effective and efficient ways to grow your business. As the saying goes there is no better advert than a happy customer. Throughout this course, we will explore the topic of how to develop a loyal and engaged customer base and how these customers can help you take your social media to the next level.

You will have access to industry professionals with real-world experience who are eager to share with you a number of best practices and their wealth of experience. You will also receive additional resources that will prove useful as you progress through the course. You won’t need to spend your time scanning the web for social media plans, posting schedules or audience growth hacks, everything you need will be provided as part of this course.

Who Is This Course For?

• Health and fitness professionals looking to build their online presence and attract clients through social media
• Fitness brands looking to quickly outpace the competition by using tried and tested methods from industry-leading social media experts
• Anyone looking to improve their knowledge and scale their business using social media and digital marketing, regardless of the industry

Modules

This course is separated into 5 easy-to-follow units:

Unit 1: Introduction + Building a Brand

• Identifying your Niche and USP (Unique Selling Point)
• Identifying your ‘WHO’
• Developing a brand identity 
• Market Research 
• Establishing the best social platforms for your brand

Unit 2: Social Media Channels

• Overview: Facebook, TikTok, Instagram, Youtube, Linkedin, TikTok, Podcasts, Blogs
• Detailed breakdown of each channel
• Best practices – When to post and maintaining consistency with content
• Building an online community
• Insights + reporting
• Examples of success stories

Unit 3: Email Marketing

• The various types of email marketing
• How to make an email marketing campaign
• KPIs to track
• Best practices and industry email tips
• Automating your email marketing

Unit 4: Social Media Tactics + Strategies

• Developing a Social Media Strategy
• Mapping a buyer journey
• How to create and grow an engaged community
• Organic social media vs paid social media
• Using social media for lead generation
• Converting leads into clients - how to monetise your audience
• Growth hacking
• Implement your strategy

Unit 5- Building your own success

• Supportive resources + tools
• White label platforms
• Dos and don’ts as told by Industry professionals
• Inspiring success stories

Entry Requirements

No prior experience, qualification or requirements are needed to enrol on this course! Learners of all experience levels are welcome.

The Course has been written as a development guide to help individuals looking to build their online brand, grow their community and implement a social media strategy.

There are no assessments necessary as the course is intended to support your personal growth and business journey.

There are no pass/fail elements, and the content is designed to be used as a reference point at various stages throughout your career.

TQUK

This course is endorsed by TQUK. Please note that this course is intended only as a learning support tool and does not provide an official certificate.

Training Qualifications UK is an awarding organisation that has a track record of forward-thinking and agility. They work closely with both employers and providers to ensure learners receive qualifications that have an impact in the workplace and help learners succeed in all walks of life.

Established in 2013, Training Qualifications UK are one of the most forward-thinking and agile Awarding Organisations in the UK. They work closely with both employers and providers to ensure learners receive qualifications that have impact in the workplace and help learners succeed in all walks of life.