Market Relations
97.5%
Market Relations
This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.
It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.
Modules
SECTION ONE - MARKETING ORIENTATION
Unit 1: Marketing and the Marketing Concept
Unit 2: Marketing and the Business Environment
SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES
Unit 3: Stakeholders and Marketing Communications
Unit 4: Responsibility to Society
SECTION THREE - ANALYSING THE MARKET
Unit 5: Competitive Position
Unit 6: Types of Data
Unit 7: Survey Planning
Unit 8: Analytical Techniques
SECTION FOUR - THE COMPETITIVE PROCESS
Unit 9: Market Features
Unit 10: Strategies
Unit 11: Market Structures
Entry Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Market Relations.
Your course certificate will also state the number of CPD points/hours the course is eligible for.
View a sample of the certificate (opens in new window)
learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK
- Each year around 6,000 businesses equip their staff for success with learndirect
- learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
- Almost 700,000 maths and English test passes have been achieved with learndirect.
- 300,000 people fulfilled their career ambitions last year with learndirect.
- Over 250,000 apprentices have achieved with learndirect.
Market Relations
This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.
It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.
Modules
SECTION ONE - MARKETING ORIENTATION
Unit 1: Marketing and the Marketing Concept
Unit 2: Marketing and the Business Environment
SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES
Unit 3: Stakeholders and Marketing Communications
Unit 4: Responsibility to Society
SECTION THREE - ANALYSING THE MARKET
Unit 5: Competitive Position
Unit 6: Types of Data
Unit 7: Survey Planning
Unit 8: Analytical Techniques
SECTION FOUR - THE COMPETITIVE PROCESS
Unit 9: Market Features
Unit 10: Strategies
Unit 11: Market Structures
Entry Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Assessment
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Qualifications
On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Market Relations.
Your course certificate will also state the number of CPD points/hours the course is eligible for.
View a sample of the certificate (opens in new window)
learndirect is one of the largest integrated providers of courses and qualifications, training, and employment services in the UK
- Each year around 6,000 businesses equip their staff for success with learndirect
- learndirect have helped more than 75,000 businesses equip their employees with the skills needed to improve productivity.
- Almost 700,000 maths and English test passes have been achieved with learndirect.
- 300,000 people fulfilled their career ambitions last year with learndirect.
- Over 250,000 apprentices have achieved with learndirect.
97.5%
learning
learning hours
