CIM Level 4 Certificate in Professional & Digital Marketing

CIM Level 4 Certificate in Professional & Digital Marketing

This Course at a Glance

• Learn about the latest trends in online marketing
• Understand customer behaviour in the digital age
• Level up your marketing knowledge and your career
• Globally recognised qualification
• 460 hours completion time
• Ofqual regulated

The CIM Level 4 Certificate in Professional & Digital Marketing is a more advanced qualification designed to equip you with the knowledge and skills needed to excel in today's dynamic and competitive marketing landscape. Unlike the suite of Level 3 CIM qualifications, this course delves deeper into the strategic and tactical aspects of marketing, providing you with a comprehensive understanding of how to drive business growth and success.

During your Level 4 studies, you will focus on the strategic implications of marketing decisions, enabling you to develop and implement effective marketing plans that align with your organisation's overall goals. With modules dedicated to social media marketing and search engine optimisation, you'll also gain a deep understanding of the latest digital marketing trends and techniques to maximise your online presence and reach your target audience.

The course also emphasises the importance of ethical and responsible marketing practices, equipping you with the knowledge to navigate complex ethical dilemmas and build trust with your customers.

By exploring topics such as marketing impact, customer behaviour, and marketing planning, you'll develop a well-rounded understanding of the marketing profession and its role in driving business success. Overall, the CIM Level 4 Certificate in Professional & Digital Marketing offers a valuable opportunity to elevate your marketing career and position yourself as a strategic and knowledgeable professional.

Getting Started

learndirect is the leading UK online course provider, helping thousands of students achieve their academic goals on their terms. This CIM Level 4 Certificate in Professional & Digital Marketing is fully accredited by the European Marketing Confederation and will enable you to progress to the next level of official CIM marketing certification.

The course has been created by the Chartered Institute of Marketing (CIM), an Ofqual-regulated provider with over 12,500 studying members in 118 countries around the world. Each module within their courses is based on a unique set of Professional Marketing Competencies, which are designed to help marketers meet the increasing demands that are expected of them at every stage in their careers.

The course is delivered online, through an engaging array of online learning materials. So, you will find your education both interesting and rewarding. As a self-paced online course, you can also work towards your qualification without pressure, around your existing responsibilities. Helping you take on more responsibility in your role and progress into more senior marketing positions quickly.

Modules

Module 1: Marketing Impact

Upon successful completion of this module, you will:

• Understand the purpose and contribution of marketing to the organisation
• Understand the factors and trends in the marketing environment and how they impact on marketing decision-making
• Recognise what influences buyer behaviour in various contexts
• Understand how to develop an effective marketing plan
• Understand how to effectively manage the implementation of and control the marketing plan

Module 2: Responsible Marketing

Upon successful completion of this module, you will:

• Understand the impact of the marketing environment on an organisation’s ethical, responsible, and sustainable decision-making
• Understand the role marketing plays in supporting an organisation’s ethical, social and sustainable agendas
• Understand how the marketing mix can be adapted to meet both societal and commercial objectives

Module 3: Social Media Marketing

Upon successful completion of this module, you will:

• Recognise the importance of social media for organisations
• Understand the different applications of social media
• Understand how to develop a social media marketing plan

Module 4: Search Engine Optimisation

Upon successful completion of this module, you will:

• Understand the importance of search engine marketing for organisations
• Recognise the success factors for Search Engine Optimisation (SEO)
• Understand how to develop effective paid search campaigns

Entry Requirements

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study this CIM Level 4 course. Alternatively, an equivalent Level 3 apprenticeship such as the Multi-Channel Marketer or Marketing Assistant would also be accepted. Other equivalent marketing apprenticeships will also be considered.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. Other equivalent alternatives will also be considered.

Minimum Age Restriction

You must be aged 18 or above to enrol on this course.

Average Completion Timeframe

The average time it takes to complete this course is 12 months.

Assessment Requirements

Each module includes an on-screen multiple-choice test.

Certification Timeframe

You should receive your certificate in 12 weeks, but that can be extended if an EQA sample is required. It is also dependent upon CIM moderation windows, details of which you can access on the CIM website.

Course Fees

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

Is Membership Required?

Membership is required and must be purchased separately by the learner.

Each module includes an on-screen multiple-choice test.

*Please note, you need to obtain a pass (at least 60%) in all modules included in this course to successfully achieve this qualification.

CIM

Upon successful completion of this online course, you will have achieved a globally recognised CIM Level 4 Certificate in Professional & Digital Marketing.

Completion of this CIM Level 4 Certificate in Professional & Digital Marketing enables you to take the next step and progress up the ladder of qualifications offered by The Chartered Institute of Marketing (CIM).

You can also prepare yourself for more senior and/or specialised roles by studying further courses to advance your knowledge and skill set.

For instance, you could move into more senior marketing positions with the help of leadership and management courses, or make use of your digital knowledge in more specific avenues of marketing like strategy, advertising and public relations.

Please click here to visit the CIM website.

Please click here to visit the CIM website.

The CIM Level 4 Certificate in Professional & Digital Marketing is designed to equip you with the advanced knowledge and skills necessary to excel in mid-level marketing roles. This is because the qualification deepens your understanding of marketing principles and strategies, with a particular focus on digital marketing, responsible marketing, and social media marketing.

Upon successful completion of the CIM Level 4 Certificate, you will be well-prepared for a range of mid-level marketing roles, including:

• Digital Marketing Manager
• Marketing Executive
• Social Media Manager
• SEO Specialist
• Content Marketing Manager

By pursuing the CIM Level 4 Certificate, you will solidify your marketing foundation and position yourself for a successful career in the dynamic and ever-evolving field of digital marketing.