Business Planning

Business Planning

This course is designed for people starting-up in a wide variety of business sectors and sizes, together with voluntary sector organisations. People not currently in work but seeking to start a business will find the programme of particular value. The course is most suitable for people wishing to enhance their business skills and develop a business start up plan, prior to implementation.

At the end of the course you will be able to:

• Describe and evaluate your business idea
• Carry out market research for your idea
• Market your product or service
• Compile the financial information required to run a business
• Produce a business plan
• Identify sources of funding
• Instigate relevant business controls

Module A: Planning to succeed

• Personal profiling & self-assessment
• Evaluating your business idea
• Writing a business plan
• Business structures
• Basic accounting requirements

Module B: Market Research

• Types of Research
• Survey methods
• Questionnaires
• Secondary research
• Market research analysis

Module C: Effective Marketing

• The marketing cycle
• Marketing plans
• The cost per sale formula
• Target customers
• Business generation
• The Marketing mix
• Product life cycles

Module D: Finance

• Financial planning & control
• A personal survival budget
• Start up budget
• The meaning of profit
• Direct an fixed costs
• Break even analysis
• Costing & pricing
• Sales forecasting and adjustments
• Cash flow forecasting
• Profit & loss forecasting
• Capital requirements

Modules

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

Entry Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.

*You will have access to the course for 24 months.

On successful completion of your course you will receive the learndirect Certificate of Completion of Training in Business Planning.

Your course certificate will also state the number of CPD points/hours the course is eligible for.

View a sample of the certificate (opens in new window)

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